I recently had to create some fake coffee house loyalty cards, which were to be printed out onto card and used in some live action filming by proper actors and everything! Designing stuff like this isn't what I usually do on a day to day basis, but it was fun to have some general guidelines about what was needed but still have free reign to come up with whatever I wanted!I also had to make fake architectural design sketches, travel agent window posters, and yet another coffee house loyalty card (I called that one 'The Beanery').
A recommended book for some nice, general design principles is 'The Non-Designer's Design Book' by Robin Williams (no, not him) - really easy to read, and some solid principles that can only help with general artwork and design creation - check it out!
